Tradeblock today is proud to announce a new partnership with NBA legend and head coach of the Memphis Tigers, Penny Hardaway. As a four-time NBA All-Star, two-time All-NBA First Team, and Olympic Gold Medalist, Penny has left an indelible mark on the sport of basketball, and his iconic sneakers with Nike have become a cultural staple.

From the Nike Air Penny 1 “Orlando,” to the Nike Air Foamposite “Galaxy,” to his most recent collabs with Stussy and Social Status, Penny’s line with Nike is a testament to his lasting influence in the game that only Jordan himself can compete with. His personal collection, a mix of new and old Nike releases ranging from lifestyle (Jordans, Air Force 1s, Dunks, etc.) to basketball (Kobe signatures), is a representation of his personal tastes and passion for the sneaker game. 

By joining the Tradeblock community, Penny will become a part of the hundreds of thousands of sneaker collectors on the platform, all of whom will now have access to his coveted collection.

This partnership will connect Tradeblock’s community with a brand ambassador and investor that understands the social and cultural importance of trading sneakers to today’s generation. Penny will serve as the first celebrity face of the brand, opening opportunities for other athletes to embrace the modern concept of sneaker trading.

“We are thrilled to have Penny Hardaway join our community and share his passion for sneakers with our members,” said Mbiyimoh Ghogomu, CEO of Tradeblock. “His legacy in the basketball world and his iconic sneaker designs have had a profound impact on the culture, and we are excited to see what he brings to Tradeblock.”

This isn’t simply a brand ambassadorship. Penny is also betting on Tradeblock to be the next big thing in sneakers by making a personal investment in the company as well.

“I invested in Tradeblock because of Mbiyimoh, Darren, and Tony. As a black-owned company, there was no way I could say no as a big fan of sneakers and understanding what Tradeblock would bring to the community.”

You can follow Penny on the Tradeblock app at @iam1cent, where you can trade directly with him or accept one of his public offers.

Tradeblock will be running a tradeaway with Penny for an undisclosed pair from his collection beginning on Monday, April 10. To learn more, stay tuned to their socials and website.

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